Saturday, July 21, 2012

AdWords Consultant Brian Carter

How do you choose an AdWords consultant?
  • Years of experience
  • Breadth of experience
  • Results
  • Authority in the field

AdWords Consultant Experience

Brian began to study and optimize Google rankings in 1999. He learned AdWords in 2005 and since then has helped many clients launch and optimize their Google AdWords campaigns. Over that time Brian has managed ad spends of up to $85,000 per month. Some companies hire him just to do an audit and report on their AdWords account and what they need to do to improve it. He’s helped companies of all sizes and many industries with their AdWords advertising. What’s more, he has experience and expertise across Internet marketing and does social media strategy consulting, so his perspective is not one-dimensional.

Authority in the AdWords Field

Brian has written 65 blog posts about AdWords on Search Engine Journal, one of the top 15 marketing blogs online according to Ad Age; He’s spoken at industry conferences such as SMX, PubCon, SEOmoz’s MOZcon and events across the United States. Brian’s expertise in SEO overlaps AdWords, since they share a number of skills. He’s been asked to participate in industry expert surveys like the 2011 SEOmoz Ranking Factors Survey and the Local Search Ranking Factors survey, and he regularly conducts paid AdWords audits and SEO auditscompanies of all types.

AdWords Results For Clients (Select Examples)

Every company has a different goal, but most are looking for profits. Brian has helped companies of all sizes achieve returns-on-investment from 300-1,100%.
  • Vacation Myrtle BeachBrian handled their 6 figure AdWords spend. For hotel clients, he usually achieved a pay per click ROI of greater than 300% on general keywords (like “myrtle beach hotels”) and over 900% on their brand keywords (for example, “caravelle resort”).
  • Brittain Property ManagementAlso at Fuel Interactive, Brian handled their pay per click management of, at times, more than $1MM annual spend for 3-5 websites, and pushed up ROI while also devising innovative ways to create more websites to sell more room types at a variety of price points.
  • USAVE Car Rental: Brian managed the Myrtle Beach branch’s AdWords and got them a 900-1100% ROI on their spend.
  • High profile client in the medical equipment space (NDA): Decreased their cost per lead by 64%. Brian was asked to lower the budget because he increased their leads beyond their salespeople’s ability to handle them.
For AdWords consulting, management or an audit of your account, call (619) 244-9469 or click here and use the form to contact him.

Thursday, March 29, 2012

A Warning about AdWords Express

I love Adwords, and I think their heart was in the right place when they created AdWords Express for small businesses, but as you can see in this article, it can be a waste of money.

Is AdWords Express Hurting Your Small Business?

It's better to learn a little bit about AdWords or get a kickstart setup than to lose 78% of your money on irrelevant keywords!

Friday, May 27, 2011

Account Audit from an AdWords Consultant

Lately, I've had a great amount of demand for a new service... one that actually people have asked me for. It wasn't my idea. So it's probably what a lot of companies need :-)

AdWords Audits

I can review your:
  • Account Structure
  • Keywords
  • Quality Score
  • Ads
  • Change History
  • Conversions
  • ROI
and give you suggestions on how to get better results. This is great if you do your AdWords yourself and are stuck, or if you want a second opinion on another AdWords optimizer's work.

The way it works is:
  • 30 minute phone call to ask you what I need to know about your AdWords and your business to do the audi
  • I produce an Audit Document (PDF) detailing problems, solutions and suggested strategies and tactics
  • 30 minute phone call to review the Audit Document
If you're interested, leave me a message at 619-244-9469 or click here and contact me with the form on my main website.

And, by the way, I also do SEO audits.

Saturday, October 02, 2010

AdWords Consultant: Help Is On The Way

UPDATE 04/20/2011:

I have a new page about my AdWords Consultant services here.

UPDATE: Well, I've discovered that the KickStart has some downsides. I'm retiring it because I've found that the people I can help the most are people that require at least three months of optimization. It takes time to get the data, change the ads, and so on. And quite honestly, it's not for everybody. It's probably not worth it to you to work with me for three months if you spend less than $500 a month on your ad spend. So I'm retiring the KickStart program. Please contact me though if you need AdWords optimization and an improvement in your results.

One of the things I've learned over the years is that a lot of people need very basic help with their AdWords. I used to do a service called the KickStart that was very affordable, and helped people get on the right track.

You see, after looking at 100's of AdWords accounts, I've found that Google makes quite a bit of money off of people not doing AdWords well. And on the flip side, a lot of business owners are leaving money on the table and missing out on profits.

So I'm bringing back my AdWords KickStart service. Io go in and straighten out your account. I'll create extra ads to help you start the ad testing process that will help you get better and better profits. I'll explain all of it to you.

What's included?
  • Campaign structure optimization: this means making sure your Quality Score is high, because that lowers your Cost Per Click. If the keywords and ads aren't grouped correctly, your CPC will be too high.
  • Conversion tracking and Google analytics goal checking: if you can track leads or sales, let's make sure that's working right so you can monitor and improve results.
  • Ad writing and testing: once the account is organized properly, the best way to get better and better results is to test ads. I'll set up new ads and explain how you test them.
I'll even remain available for quick email questions after that. I believe in starting long-term relationships with my clients. I believe that when you pay me, your business should do better.

Contact me at 619-244-9469 or bbcarter at gmail, and we can get your AdWords account in shape immediately :-)

Tuesday, July 27, 2010

Where to Contact Me For AdWords Services

Since Google demanded my domain, this is the highest ranking website I have for "adwords consultant" so I should tell you where to look for my services and how to contact me. Go here.

Monday, June 21, 2010

AdWords Consultant = Brian Carter ?

Google thinks Brian Carter is a related search for AdWords Consultant. And it is.

But dang. How many professions' keywords have someone's name as a related search in Google? Check it. I haven't seen any others.

Tuesday, January 26, 2010

New post on Technorati about Google Local

A few years ago, Google moved to "blended" search results. Search results for any keyword could include images, news, real-time updates (Twitter, etc.), video, and local map results. For local businesses, Google Local results have become a critical part of their marketing.

The way local results are chosen and ordered has changed constantly since they appeared. Search engine optimizers have found local search ranking factors, but these change. Google is likely fine with this, because they'd rather trust their algorithms than the influence of independent paid agents. But the problem is: Local results don't always make sense.

Read more of "Google Local: Critical, But Flawed" here.