Account Audit from an AdWords Consultant

Lately, I've had a great amount of demand for a new service... one that actually people have asked me for. It wasn't my idea. So it's probably what a lot of companies need :-)

AdWords Audits

I can review your:

• Account Structure
• Keywords
• Quality Score
• Ads
• Change History
• Conversions
• ROI

and give you suggestions on how to get better results. This is great if you do your AdWords yourself and are stuck, or if you want a second opinion on another AdWords optimizer's work.

The way it works is:

• 30 minute phone call to ask you what I need to know about your AdWords and your business to do the audi
• I produce an Audit Document (PDF) detailing problems, solutions and suggested strategies and tactics
• 30 minute phone call to review the Audit Document

If you're interested, leave me a message at 888-699-2220 x 222 or click here and contact me with the form on my main website.

And, by the way, I also do SEO audits.

AdWords Consultant: Help Is On The Way

UPDATE 04/20/2011:

I have a new page about my AdWords Consultant services here.

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UPDATE: Well, I've discovered that the KickStart has some downsides. I'm retiring it because I've found that the people I can help the most are people that require at least three months of optimization. It takes time to get the data, change the ads, and so on. And quite honestly, it's not for everybody. It's probably not worth it to you to work with me for three months if you spend less than $500 a month on your ad spend. So I'm retiring the KickStart program. Please contact me though if you need AdWords optimization and an improvement in your results.

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One of the things I've learned over the years is that a lot of people need very basic help with their AdWords. I used to do a service called the KickStart that was very affordable, and helped people get on the right track.

You see, after looking at 100's of AdWords accounts, I've found that Google makes quite a bit of money off of people not doing AdWords well. And on the flip side, a lot of business owners are leaving money on the table and missing out on profits.

So I'm bringing back my AdWords KickStart service. It's a flat $300 for me to go in and straighten out your account. I'll create extra ads to help you start the ad testing process that will help you get better and better profits. I'll explain all of it to you.

What's included?

• Campaign structure optimization: this means making sure your Quality Score is high, because that lowers your Cost Per Click. If the keywords and ads aren't grouped correctly, your CPC will be too high.
• Conversion tracking and Google analytics goal checking: if you can track leads or sales, let's make sure that's working right so you can monitor and improve results.
• Ad writing and testing: once the account is organized properly, the best way to get better and better results is to test ads. I'll set up new ads and explain how you test them.

I'll even remain available for quick email questions after that. I believe in starting long-term relationships with my clients. I believe that when you pay me, your business should do better.

Contact me at 619-244-9469 or bbcarter at gmail, and we can get your AdWords account in shape immediately :-)

Where to Contact Me For AdWords Services

Since Google demanded my AdWordsMan.com domain, this is the highest ranking website I have for "adwords consultant" so I should tell you where to look for my services and how to contact me. Go here.

AdWords Consultant = Brian Carter ?

Google thinks Brian Carter is a related search for AdWords Consultant. And it is.



But dang. How many professions' keywords have someone's name as a related search in Google? Check it. I haven't seen any others.

New post on Technorati about Google Local

A few years ago, Google moved to "blended" search results. Search results for any keyword could include images, news, real-time updates (Twitter, etc.), video, and local map results. For local businesses, Google Local results have become a critical part of their marketing.

The way local results are chosen and ordered has changed constantly since they appeared. Search engine optimizers have found local search ranking factors, but these change. Google is likely fine with this, because they'd rather trust their algorithms than the influence of independent paid agents. But the problem is: Local results don't always make sense.

Read more of "Google Local: Critical, But Flawed" here.

AdWords Display URL Changes

According to the AdWords Blog, the display URL must now reflect the subdomain, if any.

That means, if you have a blog at awesomeblog.wordpress.com, your display url can't just be wordpress.com; it has to be awesomeblog.wordpress.com.

Looks like, fortunately, they don't need the correct subdirectory, which could be impossible for landing pages that are three or four subdirectories deep.

Check out the new PPC ROI calculator at Fuel Interactive.

And I wrote an article about how to optimize the three components of PPC ROI over on Search Engine Journal. The three components are:

• Cost Per Click (CPC)
• Conversion Rate (CR)
• Average Sale

The article and calculator will help you make more money from existing campaigns and forecast what ROI you can expect from new pay per click campaigns.