tag:blogger.com,1999:blog-100242362011-12-27T21:05:43.500-08:00AdWords Coach Brian Carter writes blog posts about pay per click advertising. Some social media topics here, but mainly AdWords and pay per click.adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comBlogger1211100tag:blogger.com,1999:blog-10024236.post-58495054126631230312011-05-27T11:20:00.000-07:002011-05-27T11:27:09.957-07:00

Lately, I've had a great amount of demand for a new service... one that actually people have asked me for. It wasn't my idea. So it's probably what a lot of companies need :-)AdWords AuditsI can review your:Account StructureKeywordsQuality ScoreAdsChange HistoryConversionsROIand give you suggestions on how to get better results. This is great if you do your AdWords yourself and are stuck, or if

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-39503761117859546612010-10-02T06:44:00.001-07:002011-04-20T07:02:35.406-07:00

UPDATE 04/20/2011: I have a new page about my AdWords Consultant services here.----UPDATE: Well, I've discovered that the KickStart has some downsides. I'm retiring it because I've found that the people I can help the most are people that require at least three months of optimization. It takes time to get the data, change the ads, and so on. And quite honestly, it's not for everybody. It's

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-16720758121780857302010-07-27T18:16:00.000-07:002011-04-20T07:03:38.258-07:00

Since Google demanded my AdWordsMan.com domain, this is the highest ranking website I have for "adwords consultant" so I should tell you where to look for my services and how to contact me. Go here.

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-26903787670360995512010-06-21T13:21:00.000-07:002010-06-21T13:24:22.044-07:00

Google thinks Brian Carter is a related search for AdWords Consultant. And it is.But dang. How many professions' keywords have someone's name as a related search in Google? Check it. I haven't seen any others.

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-40550991711104730402010-01-26T13:09:00.000-08:002010-01-26T13:36:04.903-08:00

A few years ago, Google moved to "blended" search results. Search results for any keyword could include images, news, real-time updates (Twitter, etc.), video, and local map results. For local businesses, Google Local results have become a critical part of their marketing. The way local results are chosen and ordered has changed constantly since they appeared. Search engine optimizers have found

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-59794219548814603002010-01-19T05:57:00.001-08:002010-01-19T05:59:45.996-08:00

According to the AdWords Blog, the display URL must now reflect the subdomain, if any.That means, if you have a blog at awesomeblog.wordpress.com, your display url can't just be wordpress.com; it has to be awesomeblog.wordpress.com.Looks like, fortunately, they don't need the correct subdirectory, which could be impossible for landing pages that are three or four subdirectories deep.

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-85035961924599356842009-06-08T10:03:00.001-07:002009-06-08T10:07:30.310-07:00

Check out the new PPC ROI calculator at Fuel Interactive.And I wrote an article about how to optimize the three components of PPC ROI over on Search Engine Journal. The three components are:Cost Per Click (CPC)Conversion Rate (CR)Average SaleThe article and calculator will help you make more money from existing campaigns and forecast what ROI you can expect from new pay per click campaigns.

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-34009228355680582552008-12-15T07:19:00.000-08:002008-12-15T07:44:43.246-08:00

This is my short list of the most important books I've read in regard to Pay Per Click advertising. I've read a lot in copywriting and direct marketing, but these are the essentials, in order of importance.ALL of these books can and should be read at least twice.My Life in Advertising and Scientific Advertising by Claude HopkinsTested Advertising Methods by John Caples2,239 Tested Secrets For

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-51657693548205542772008-10-01T20:46:00.000-07:002008-10-02T07:07:58.793-07:00

After about 3,500 tweets, I started to have ideas about how my twittering could be more effective.These tips may help you get more attention, engagement, clicks, replies, and new followers.1. Tweet CompletelyNot everyone is reading all your tweets in a row. A single tweet can show via RSS, search.twitter.com, in a Google Alert, etc. If your tweet relies on a previous tweet for context, it won't

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-20254658142315167642008-09-29T18:13:00.000-07:002008-09-29T19:30:04.325-07:00

Well, strike me dead for hubris, I'm pretty proud I got to 1,000 Twitter followers in just 6 months. See the graph of that journey on Twitterholic.I'm sure others have done it faster, and not just famous people.Some Twitterers have hit 1,000 with fewer updates; Jordan Kasteler hit it with about 33% fewer tweets than I, but he's way more active on Sphinn and Digg... maybe that's it. Or it could

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-39276740679774944492008-09-13T01:07:00.001-07:002008-09-13T01:10:22.236-07:00

Wrote my first knol- it's about optimization and maximization in general.I wrote it because I was trying to extract the principles of what I do with SEO and PPC and see how you can optimize anything.This also came out of reading the Now Discover Your Strengths books, finding out I was a competitive maximizer (among other things), and then over time realizing I try to optimize everything in my

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-58418560289825063502008-08-21T21:43:00.000-07:002008-08-22T15:11:29.158-07:00

I'm going to recap the 2008 SEOmoz Expert Seminar without giving the info away, because it was my understanding that Rand wanted to keep this information proprietary. I assume that means he'll be selling the DVDs (that we attendees get for showing up) to other people in the future. They had two cameras going at all times, and I'm sure they're already editing.Here are some highlights of what you

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-27795834650357410692008-08-08T14:47:00.001-07:002008-08-08T21:24:18.030-07:00

Everybody knows about guest posting on someone else's blog- great for an establish blog's audience to hear new views from a new face (can you hear from a face? hmmm)... and a good way for a newbie to get some exposure.But no one has done guest-tweeting yet. I just got the idea from Ryne Nelson at @SLAMonline.(could also call it guest-twittering, I guess)Talked it over a bit with @chrisbrogan

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-36213579036714700402008-07-31T17:13:00.000-07:002008-12-11T09:21:34.766-08:00

Twitter is growing fast. You know that. Twitter was just in USA Today, again.Naturally, more and more traditional media people are using it. People who work at TV stations. Journalists. Film writers. And so on.Wouldn't you like to meet them?You can, with Twitter's new search engine, which they just bought from Summize. I've already written about Summize before. I miss Summize and its cool colored

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-18347851961115265992008-07-23T18:54:00.001-07:002008-12-11T09:21:35.146-08:00

I wanted to test the power of Twitter for ranking on unique keyphrases... how easy would it be to get top 10 rankings for unique non-competitive phrases, and how quickly? I was curious about this because I've seen so many social media sites come up in the top 10 or top 20 for various keywords, whether in the socia media profile's name, or even in just text content.I also wanted to test the power

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-4937274000259407032008-07-19T15:34:00.001-07:002008-12-11T09:21:35.436-08:00

How Complete is Your Social Media Profile?Everyone who has a persona in multiple social networks knows that:Social media site profile pages show up in search engine searches for your persona username and/or real nameThese pages can be valuable links to your other web propertiesYou should use a consistent name and avatar for both meme-power (mind share) and semantic weight- both for search engines

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-38145135218731025942008-07-08T16:35:00.000-07:002008-12-11T09:21:35.646-08:00

Continuing my interview series on SEM Canada speakers, I spoke to Fred Yee, CEO of ActiveConversion and FoundPages, possibly the best known SEO company in Alberta Canada.We talked about SEM, SEO, and B2B marketing.Listen to the Fred Yee Interview mp3 here.We covered a bunch of topics, including:Search marketing in the B2B space2.5m businesses that could benefit from SEM, maybe 250,000 on

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-27204173543128070922008-06-29T13:17:00.000-07:002008-12-11T09:21:36.110-08:00

It's rant time, folks...You know what really pisses me off?When I can't get through to someone how important it is to use AdWords conversion tracking.When they think their tracking system works well enough.I've got news for you, freaks...Unless your tracking system tells you which keywords and which ads got you your lead or sale and how much revenue each gave you, you're scr**ed.SCR**ED.As in...

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-51367210449834485492008-06-24T18:05:00.000-07:002008-07-02T07:52:18.007-07:00

I just got done interviewing @UtahSEOPro Jordan Kasteler (mp3) to promote his conference gig coming up in September at SEM Canada.Here are some of the things we talked about:* How to pronounce his last name* How he became a boy genius* How he gained his SEO superpowers* SEO for Flash Sites, SWFAddress* Regular Expressions for Mod_Rewrite and PHP* Lightning Round: his quick thoughts on topics like

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-41001763051922766962008-06-12T16:22:00.000-07:002008-12-11T09:21:36.326-08:00

So my CEO and I are talking to executives from professional associations about how they can use social networking for their membership. I suggest they use Ning, and it has updates, like Facebook status updates or Tweets, so I bring up Twitter....BIG mistake.Well not really, it was funny... listen in--> A Funny Audio Introduction to TwitterIt's weird calling yourself funny... But if people laugh,

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-62092215397382464882008-05-31T08:36:00.001-07:002008-05-31T08:37:39.174-07:00

I installed Disqus, and I really hate the way they spell that- a K might have helped, I don't know.Anyhow, this new post should work with disqus comments...

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-27141033171374148352008-05-23T12:13:00.000-07:002008-05-23T12:44:56.134-07:00

I was talking to some people inside Fuel Interactive about some of the recent posts we've had on the Sphinn front page, and they pointed out that clicking from Sphinn to the actual post wasn't intuitive.Digg is Nicer?If you see a headline on the Digg homepage, when you click, you go to the original post, not on the Digg website.But on Sphinn, your first click goes to the comment page and have to

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com2tag:blogger.com,1999:blog-10024236.post-68047383172943457452008-05-22T18:42:00.000-07:002008-05-22T20:01:13.729-07:00

Just recorded a video where I finally had a good reason to show you Tweet2Tweet, if you haven't seen it, and a bit about the limits of that... what if three people are conversing? I had to go to Summize for that.Quotably is cool, but its algorithm for following conversation threads seems not to be able to handle conversations that happen over longer periods of time.Watch the following for more

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com1tag:blogger.com,1999:blog-10024236.post-74178723282184859902008-05-12T17:05:00.000-07:002008-05-12T17:18:30.470-07:00

I was hired to direct and develop a young and growing Search Engine Marketing (SEM) department. In fact, they didn’t know what to call it. I called it the SEM Department because we do PPC and SEO, and Wikipedia says SEM includes PPC and SEO, so it must be true.So I was the Director of Search Marketing.And that worked out fine. It seems to be a pretty standard industry job classification. If I

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com3tag:blogger.com,1999:blog-10024236.post-32984885793060604542008-05-03T19:47:00.000-07:002008-12-11T09:21:36.769-08:00

Twemes are so cool!Well, they were at first.Then like many twitterisms, I wondered if it would last.What's it really for? Will it endure? Or is it just another cool Twitter fad... twere today, Twone tomorrow?But here's some cool twemage found via summize's "nifty queries", and then viewed again on twemes.com...#HAIKUI had heard people talk about using twitter for haikus... that's cool. But it

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com1tag:blogger.com,1999:blog-10024236.post-64973869973899325672008-05-03T17:01:00.001-07:002008-12-11T09:21:37.765-08:00

I'm not a fan of every social media tool out there... for example, don't shoot me, but I'm skeptical whether either FriendFeed (Scoblevision) or Brightkite (killer app for stalkers) will make it long term, and I don't like all the Twitter apps either, but one social media tool I absolutely love and use regularly is SUMMIZE.comSummize allows me to surmise in summary fashion the conversations going

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com3tag:blogger.com,1999:blog-10024236.post-28896808737072037152008-04-19T15:56:00.000-07:002008-04-19T16:19:14.110-07:00

I just gave a talk about Social Media at CreateSouth today, and some concerns came up about spammers on Twitter.I haven't seen an issue with this yet, but as we shift from primarily early adopters to more and more mainstreaming, I expect it will happen. Especially since Google is ranking tweets and twitterers quite well- the black hat SEO people will soon notice and try to exploit.The concern

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com1tag:blogger.com,1999:blog-10024236.post-85495047913893539662008-04-15T20:07:00.000-07:002008-04-15T20:23:19.052-07:00

I suppose you could call it brown-nosing, but I see it as research- what are some of the most popular tweeters twittering about, mostly?Here are tweetclouds for:DoshDosh - think thank digg loveTheJustineSane - she's "watching" a lot of stuffBarackObama - he's always "heading" somewhereJasonCalacanis - something about some site called "mahalo"?Robert Scoble (Scobleizer) - a "people" personMichael

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-90149562813842139942008-03-26T17:08:00.000-07:002008-06-14T11:11:31.850-07:00

A young PPC newbie wrote me an old-fashioned letter and asked for guidance starting his PPC business- how best to market it, and how to structure payment etc.Here's part of my reply:Marketing: Best way to market your PPC services to clients: I'd use a combo of PPC and SEO- nothing positions you better for PPC, in my opinion, than people finding you with PPC- via SEO is good because there's more

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com3tag:blogger.com,1999:blog-10024236.post-60749987132680858032008-03-26T15:45:00.001-07:002008-03-26T16:21:27.976-07:00

As you can see, this isn't my most active blog right now.Check out my posts on the Fuel Interactive Blog, and Brian Carter's Twitter.

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-87125639127913631402007-11-19T23:50:00.000-08:002008-04-12T15:00:14.688-07:00

New to PPC? I mean Pay Per Click? Welcome to a host of acronyms.You probably know CTR, or Click Through Rate. This is the percentage of clicks resulting from your ad views (impressions) that click on your ad. Then they end up on your ad or keyword's destination page.So the goal of PPC optimization is to increase CTR and decrease Cost Per Click, right? After all, the most important thing is

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-84281045994801924232007-11-14T10:02:00.001-08:002007-11-19T23:41:05.715-08:00

I admit, in a moment of insanity, a year and a half ago I contacted the U.S. Army. I don't know what I was thinking. Not that there's anything wrong with the Army, but I don't belong there and I'm definitely never joining as of now...This was about a year and a half ago, and they're still email spamming me and phone spamming me. Note the email below- see anything missing?Thank you for your

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-18377246402122738832007-11-08T12:18:00.001-08:002007-11-08T12:45:51.364-08:00

So now you can choose to pay per click for site targeting with a CPC bid instead of CPM. That's pretty cool.(Not sure why they renamed site targeting, except maybe because sometimes you are placing ads within parts of sites, not an entire run-of-site.)The question remains, though, will it make a difference in how much a click costs, and if so, when should you use CPC and when CPM?I wonder if I

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-43890234711088027732007-11-03T12:19:00.000-07:002007-11-03T12:48:22.653-07:00

Pay per click may be the fastest growing segment in interactive media, but some of us in the know thinks it's not big enough- Gordon Hotchkiss tackles why advertisers and agencies have trouble getting search in this blog post."Searchers spend more, about 20% more [than non-searchers] — in all the categories in the study. In fact, in the Baby Care Category alone, people searching for information

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-11317929809381124022007-10-27T23:13:00.000-07:002008-04-12T13:54:48.958-07:00

Why aren’t your AdWords working? Because you’re making the same mistakes all amateurs and beginners make.Almost every account I’ve consulted on has had the same problems over and over – This is true of all size accounts, whether they were spending a few hundred dollars a month or $10,000 a month. 9 fatal mistakes people make. Here they are… 1. They don’t track conversions. 2. They use only a

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com1tag:blogger.com,1999:blog-10024236.post-23198007153329268322007-10-25T19:44:00.000-07:002007-10-25T19:49:23.582-07:00

Pay Per Click DUNN RAHTTPay per click is a wonderful advertising technology. It looks simple on the surface- not much different from placing really small classified ads, and much more relevant. The same thing that makes it so powerful, keyword driven relevance, makes it complicated. Doing it the right way so you get positive ROI, beat your competition, and get the best customers for your

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-85253776184555038892007-10-24T15:23:00.000-07:002007-10-24T15:38:38.804-07:00

Well I got this great new job and I have to move across the country- I have to figure out the logistics of a big move, taking some things, leaving others at the other house with my wife. And I'm probably going to need a storage space for a while out there until I find an apartment.So I'm online searching for storage- Google's Local search has really taken over, and it's quite efficient, so I'm

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-27291240261402953112007-10-15T22:44:00.001-07:002007-10-18T18:34:39.447-07:00

I remember back in the old days when quality score was mysterious and new and was NOT an available column in the AdWords interface.Now it should be crystal clear.But if you're still wondering, let's take a look at it.Quality score, sez Google, "is determined by your (1) keyword's clickthrough rate (CTR) on Google, and (2) the relevance of your ad text, keyword, and landing page." - [numbers are

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com1tag:blogger.com,1999:blog-10024236.post-24252903962057305392007-09-26T19:48:00.000-07:002007-11-19T23:44:14.688-08:00

Here's an example of an AdWords campaign I set up to sell an e-book about fly fishing. I started with the author's campaign and explained what I was doing to him:"Three keywords is not enough. It's cool that you're using all three match types though. How did you find this one? I go to the keyword tool and put in fly fishing, and unfortunately it's not working! But I can also do site-related

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-73040548615926170782007-08-20T12:52:00.001-07:002007-10-26T20:08:38.093-07:00

List quality increases.

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-48629194280369232162007-08-11T16:34:00.000-07:002007-08-11T16:35:56.373-07:00

Pay per click is great! But it’s so much work.You can’t or don’t want to manage all your own pay per click campaigns? Understandable. It requires a specific skill set and you have to stay on top of it.But how do you find a good pay per click (PPC) professional? What questions do you ask ahead of time to make sure you get the right consultant?I do this for a living... so I can tell you from the

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-22181443284943040762007-08-09T13:25:00.000-07:002007-10-27T23:35:58.077-07:00

Need someone to help you with AdWords? How do you choose the right person or company?As you can see from this discussion board post about AdWords consulting companies, some are really good, some are really bad.The common things done by consultants and companies you might question:If they charge you a % of your ad budget, this creates a conflict of interests... they have no reason to reduce your

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-6592667329912074352007-08-09T11:55:00.000-07:002007-08-09T12:01:46.128-07:00

Google's changing how they choose what to show in search results. They're going to put together multiple searches you make in one search session."In seeking patterns, Google's plans involve tracking the various words typed in a given search session, as opposed to building a deeper user profile over time." - from "Google wary of behavioral targeting in online ads"Gord Hotchkiss gives a good

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-19771379481738350242007-08-08T16:13:00.000-07:002007-08-08T16:27:55.679-07:00

I keep up with the bleeding edge and try out everything that could lead to more traffic, whether that's direct or the indirect search engine benefit of getting more links in.So over the past year, I've experimented withMySpaceYouTubeDiggDel.icio.usStumbleUponFaceBookand probably others. With mixed results. And even when a Web 2.0 channel brings traffic, what is the quality of those visitors?Do

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-56181830792199978642007-05-25T13:38:00.000-07:002007-05-25T13:39:21.935-07:00

At one of my client's online stores...We had a rash of credit card fraud attempts from IP addresses in Venezuela. The guy might have gotten away with it if all the shipments weren't to the same place. Using 8 credit card numbers with 4 user names doesn't really help you if they're all shipping to a warehouse next to a canal near Miami International Airport. Duh...We had to block all of

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com9tag:blogger.com,1999:blog-10024236.post-1149486903415815942006-06-04T22:38:00.000-07:002006-06-09T00:36:48.533-07:00

One of my AdWords consultant services is called the KickStart- it's something I do for small businesses and individuals that set up an adwords account but aren't getting great results-Let me tell you how I do it. And no, this isn't all business pitch- there are some advanced adwords tips below.First, do you need to get KickStarted?If you're getting less than 3% CTR on their ads... heck on the

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1149181862230302462006-06-01T10:05:00.000-07:002006-06-01T10:11:02.246-07:00

Anything that is mega popular has its imitators...Right now, it's the DaVinci Code, which came out as a movie recently, and has been on bestselling book racks for more than a year.But I think you can misuse this kind of thing- don't these following examples sound weird?The AdSense Code by Joel Comm- that's not as weird as the next one, because you can believe there's some code to break (though

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1149110541360283812006-05-31T14:10:00.000-07:002006-05-31T14:27:14.113-07:00

Ralph Wilson is conducting a survey on ppc advertising and bid management- I was the 85th respondent and got a look at the results thus far, which are or are close to statistically accurate... I'm not scooping him just to beat him but because of some interesting results I saw that relate to this blog.First, adwords is far the winner of ppc programs- 83% vs. 67% for yahoo/overture and MSN is next

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1148618172103065552006-05-25T21:34:00.000-07:002006-05-29T14:55:28.756-07:00

As advertisers, you know it's basic to find your real target market.For example, it's not just young men between 18 and 34 who like sports- it may more specifically those who are online, have spent money online and make more than 50,000 a year.Well for an adwords consultant like me, prospects include anyone who isn't doing adwords optimally. And that's just about everybody who's doing

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1147903184394989542006-05-17T14:54:00.000-07:002006-05-17T14:59:44.416-07:00

Compare the following two ads:Flowers Florists AdelaideAdelaide florists sending flowersDaily throughout Adelaide & SAFlowers Florists AdelaideAdelaide florists sending flowersdaily throughout Adelaide & SAThe difference? On the second line, the first word is capitalized or not capitalized.Which one do you think did better?Some would say you should never have a lowercase word at the start of a

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1147820138906162912006-05-16T15:51:00.000-07:002006-05-16T15:55:38.923-07:00

PPC Advertising Articles by a bunch of people3 by me:7 Questions to Ask Prospective Pay Per Click Managers Before Hiring Them Uh Oh... When Specific Landing Pages Aren't the Best Choice How to Lose Major Profits by using the wrong PPC metrics

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1147809352293287432006-05-16T12:55:00.000-07:002006-05-16T12:55:54.036-07:00

93 percent of U.S. shoppers say it's important for ecommerce sites to include a trust mark of some kind on their site. 75 percent of online shoppers will only make purchases through sites that include a trust mark. 80 percent of online shoppers expect to see a trust mark displayed on a website's Home page. 64 percent of consumers who have ended an online transaction due to a lack of security

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1147745203351931552006-05-15T19:01:00.000-07:002006-05-15T19:06:43.366-07:00

"Match.com's Michael McCurdy explained that many marketers still OK creative that's too wordy, too over-designed for online or email. "They are used to designing for print. Print is totally different than email or online. Email is like a billboard. In fact, when I drive by billboards on my way to work, now I think, 'Would I click on it? Would I click on it?'"" - MarketingSherpa.com

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1147142223045356242006-05-08T19:29:00.000-07:002006-05-08T19:37:03.056-07:00

It's a good general guideline to use specific landing pages- to take the searcher from what they've typed in and seen in your ad to specifically on your page.UNLESS...You have onsite functionality that determines in large part where the visitor goes nextFor example, if you have a questionnaire that helps visitors (or sales people) know what they need, you may not be able to get that much info out

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1147112986847090252006-05-08T11:26:00.000-07:002006-05-08T11:30:18.076-07:00

The results of a test not just of whether a third party security seal would increase conversion rates, but where on the page they should go.I know from helping a client get Hacker Safe on their site that they recommend top of the page, top left right over the nav menu being the best.But what did PETCO.com's test show?--The initial test in October, with the logo in the lowerleft corner of the

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1146422434648175242006-04-30T11:37:00.000-07:002006-04-30T11:40:34.670-07:00

Very interesting: “a merchant who increased their completed orders by 30% would make TWICE as much money as he would if he increased his unique visits by 30%.”We’re not even talking about webcopy-induced conversion rate increases here- just making sure that those who have stuff in their carts actually finish buying them!

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1145856336341688962006-04-23T22:24:00.000-07:002006-04-23T22:25:36.343-07:00

Spam do's and don'ts- and avoiding getting your emails tagged as spam when they're not (false positives)Paraphrased tips from Spam Assassin wiki Microsoft says spam emails... Table of spam infractions with point scale All the info is on this page

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1145851630253191712006-04-23T21:05:00.000-07:002006-04-23T21:09:44.593-07:00

The fundamental principle of niche success.You can't appeal to everyone. Narrow your target audience and call them out.They'll respond to you more.Email open rates and ppc ad click through rates are not as important as number of sales, average order size, and lifetime customer value.

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1144828582420131712006-04-12T00:55:00.000-07:002006-04-12T00:57:54.833-07:00

New project I started, the making money with adsense and blogs blogIts purpose is to chronicle my efforts to use only the techniques I teach in my free 8 part adsense profits e-course... that is, to hold myself back from doing other things... and of course, this will help teach people learning to make money that way.

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1144784377291526312006-04-11T12:36:00.000-07:002006-04-11T12:39:37.303-07:00

If you've seen the funny monkeys in the office commercials for Career Builder, you're ready to send your own monkey e mails...If you're interested to see how I got addicted, check out these:Jungle GymHot date lady in men's bathroomWacka wackaMocha NewgaEmotional RightsBrain damaged pretzel ladyCrazy CEO on plane

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1144721331450704222006-04-10T19:07:00.000-07:002006-04-10T19:33:22.696-07:00

1. Pop-up windows and ads2. Exit site pop-up windows3. Graphics over 5k4. Not finding the information they came for right away.5. Clutter, disorganization and chaos6. Broken links on your site "File Not Found"7. Using background images that block text and make it unreadable8. Boring copy(compiled by David Vallieres- I just chopped it to make it less text to read)

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1144364305166941102006-04-06T15:55:00.000-07:002006-04-06T15:58:25.183-07:00

A client and I collaborated on a new ad we tested against the old one- the old one was getting 5.0% click through so I was pretty confident we were set. But the new one got 5.8%! So I congratulated him.But then I checked the sales. The old one sold twice as many of the product... and brought in 3 times the revenue. When balanced against the savings in cost per click... the old ad still

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1144086982483529372006-04-03T10:55:00.000-07:002006-04-03T10:56:22.496-07:00

Two things that do NOT work:Graphics heavy emails where the reader has to page down for content don't get readEmail opt-ins collected via paper applications have lower deliverability and higher opt-outs Four things that DO work:Links to rich media such as flash demos generate higher clicksDesign your updates or specials to appear simpler than your newsletter templateIdentify the goal of each

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1143236139165348742006-03-24T13:28:00.000-08:002006-03-24T13:35:39.176-08:00

Trying out a big online retail store's email list on constant contact was illuminating:Constant Contact only allows 1 spam report per 5000 emailsYour email list must be opt-in, not simply opt-out. The difference is in whether people chose to be on the list, or were put on and have to go out of their way to unsubscribe. The latter generates more complaints.CAN-SPAM allows opt-outs but CC

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1143163705073438022006-03-23T17:23:00.000-08:002006-03-23T17:36:43.400-08:00

They focus on repeat customers, and repeat customers convert at higher rates, spend more time on your site, look at more webpages per session, and spend more than others, says DoubleClick73% of consumers have purchased as a result of emailsA majority prefers email to telemarketingHotmail and Earthlink users open marketing emails and click through more than Yahoo and AOL mail usersIf you compare

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1142978650403442972006-03-21T13:58:00.000-08:002006-03-21T14:06:02.926-08:00

I did AdWords for months before it dawned on me that conversion rate (CR) is just as important as click through rate.It's not like that was a revelation- I knew CR was important, but Google rewards you so much for increasing clickthrough rate that I forgot about it.Let's back up a bit. Google likes relevant ads. Relevant ads get clicked more often. So make your ads more relevant and clickable and

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1142898454259193612006-03-20T15:39:00.000-08:002006-03-20T15:47:34.270-08:00

My favorite metric these days isrevenue per pageviewYou can apply it to any page, product, category, or the whole siteIf you use conversion rate (orders per pageview), you neglect order size- you could convert well but make little money per saleIf you use revenue per order, you neglect conversion rate- you could sell lots per order but not sell as oftenIf you multiply these together (orders per

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1142893007613203362006-03-20T14:15:00.000-08:002006-03-20T14:16:47.626-08:00

'the third test -- eliminating the credit card request during free sign-up -- bombed."Those people were in the system but they weren't contributing to the economy," Fleck says. "There is a pain point with you pulling out the credit card and entering it," he explains. "We found when people do take the time to enter the info, they are more likely to buy in our world later on." The simple act of

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1142464785696601352006-03-15T15:12:00.000-08:002006-03-15T15:19:45.720-08:00

I checked the web stats on my American Acupuncturist Blog, and I am getting good traffic- but consider I have a puppy webcam- still, I did the nerdy seo guy thing and before I started writing about the experience, I checked the keywords- so I'm getting search engine traffic as a result."Dog giving birth video", for example, is a very niche interest- and videos are a nice area to because of since

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1142280361445154012006-03-13T12:03:00.000-08:002006-03-13T12:10:23.580-08:00

If you have any script-savvy at all, or the least familiarity with programming, you can find and use free javascript, cgi, etc.- often you can put functionality on your website for free that will cost you hundreds of dollars per year if you buy it from a website service.For example, you could use aweber.com to set up autoresponders, or you could ftp MailManager or FUMLP Pro to your web account

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1142271484748986662006-03-13T09:37:00.000-08:002006-03-13T09:38:04.750-08:00

"having taken control of the email into their own hands, the (JetBlue.com) mini-booker users are not very influenced by the rest of the content in the email. It could be advertising a Las Vegas special, but they are interested in Ft Lauderdale and that's that. It's as though the email campaign is a reminder for them to look up a flight they'd been meaning to check on … rather than a special offer

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1142271338671333602006-03-13T09:34:00.000-08:002006-03-13T09:35:38.683-08:00

"Very, very few emails are broadcast to the entire list en masse anyway."JetBlue generally only sends offers to members based on their home airport. The list can also then be sub-segmented by favorite destination. In addition, when they suspect a particular offer will sell out, the team only sends it to a slice of the list. That way, fewer consumers will be disappointed if they try to respond but

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1141257068831195562006-03-01T15:45:00.000-08:002006-03-01T15:55:45.956-08:00

Some ideas to consider on your sales site, spurred by a recent Marketing Sherpa survey:Free trials:Offer free trials or a free service levelOffer free trials that last 1-10 days or up to 30 daysOffer free trials that are based on usage (certain amt of hours, clicks, referrals, whatever)Think of another way of limiting/offering free trialsOffer a free service level, and try to upsellAlways

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1140145250751869702006-02-16T18:57:00.000-08:002006-02-16T19:01:22.710-08:00

retailer (add to cart button color)ebay (black/red)walmart (blue)overstock (blue/gray)bestbuy (dark blue next to black price on bright yellow background)cdbaby (green- fluorescent)footsmart (red)towerrecords (red)shop.com (red)buy.com (red/yellow)amazon (yellow)a small sample, and seemingly equivocal. I had expected more of the big players to use red, since red is supposed to excite and stimulate

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1139971602546059622006-02-14T18:41:00.000-08:002006-02-14T21:43:34.846-08:00

Agammemnon: how is Atlas Onepoint?Achilles: good. i think it's very good for yahooAgammemnon: have sales increased like I thought?Achilles: again don't have the code in to know about the roi. have to check on thatbut i'm certain they have at least some because it keeps you in the top 3 on certain terms. i get update emails several times a day on terms that change a lotAgammemnon: So what do you

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1139934375333300912006-02-14T08:26:00.000-08:002006-02-14T08:26:15.816-08:00

The averagepercentage of online revenue lost to payment fraud has decreased slightly for smaller-sized merchants, but increased for merchants with annual online revenue of $5 million or more, according to a new study from CyberSource, a provider of e-payment and risk management solutions. More in "7th Annual Online Fraud Report"

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1138562812721119052006-01-29T11:16:00.000-08:002006-01-29T11:26:52.740-08:00

I don't have much extra time for new clients, but I do have some resources for you, like this internet marketing blog here, my adwords consultant bio on myspace.com, my internet marketing articles on Ranking High on Search Engines, and on my author page on ezinearticles.com: Brian Carter, adwords consultant and internet marketing expert.I wish I had the time to organize it better for you- but the

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1138169358762367442006-01-24T21:58:00.000-08:002006-01-24T22:20:46.820-08:00

Every time I think I've learned all there is to know all the adwords secrets, that I know how to do all the adwords optimization that's possible, I learn something new. Today, I'm going to share one with you. And the reason I've got #1 in the title up there is that I plan to share more adwords tips later on.If you've been doing adwords for a while now, it may seem rather elementary to keep

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1137531680227644832006-01-17T13:00:00.000-08:002006-01-17T13:01:20.240-08:00

Broken box border makes people think they’re getting a deal, or should take the msg with themFlash, for the right sites and reasons, can increase CR – e.g. infomercial for product, or simple visual explanation of complicated ideas – combine it with telling a story for even more effect- also, animations that show how to do what you want to visitor to do on the site can be helpfulGet the right

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1137188344291474722006-01-13T13:38:00.000-08:002006-01-13T13:39:04.290-08:00

Pingomatic hasn't been working, but Blog Flux Pinger works fine.

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1137187149745081902006-01-13T13:03:00.000-08:002006-01-13T13:25:33.200-08:00

I say 'very useful' because I hate those superlatives people throw around on the internet: AMAZING, FANTASTIC, and so on.I've bought a lot of software from individuals and small companies in the last 3 months- for SEO, PPC, finding keywords, etc. I've also been looking at the bid management programs like Clicktracks BidHero and Atlas OnePoint. But those aren't the topic here.I bought this

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1137185808560040142006-01-13T12:54:00.000-08:002006-01-13T12:56:48.573-08:00

The results we got were 40% higher after I added keywords into the Amazon feed file. I mean the keywords1-5 columns. This may have been affected by holiday sales, so we won't know til the end of Jan. Next I plan to further optimize the ones that have not been selling. Most importantly, we're selling a more diverse group of products- only some were getting seen before without the keywords.

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1134338708441125552005-12-11T14:03:00.000-08:002005-12-11T14:34:09.033-08:00

This is a list of 21 tips I collected from the 5 best sources I could find on the topic.1. How many steps are in your checkout process? Reduce them2. Include a progress indicator on each checkout page. Let customers know where they are in the process. Number the steps, label the task. Let them review previous steps and return to current step3. Provide link back to the product so they can make

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1134338117068723692005-12-11T13:53:00.000-08:002005-12-11T13:55:17.083-08:00

Very interesting: "a merchant who increased their completed orders by 30% would make TWICE as much money as he would if he increased his unique visits by 30%." - increase sales by improving order processWe're not even talking about webcopy-induced conversion rate increases here- just making sure that those who have stuff in their carts actually finish buying them!

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1134162016634457452005-12-09T12:49:00.000-08:002005-12-09T13:09:00.223-08:00

Here's something else, not unlike my "buying vs info gathering searches" post.In choosing which keywords to try or be more aggressive with in adwords, and which ones to feature in SEO, I developed a way of categorizing them in terms of specifity, and proximity to the buying decision.It should be obvious that if you're selling oh, say Oreo cookies, that a search for "oreo cookies" is more specific

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1132189518509160862005-11-16T17:01:00.000-08:002005-11-16T17:29:47.363-08:00

This is a topic I haven't seen much information about online. I'm shocked, because in the Internet world of 2005, forum posts and articles usually come up for any kind of optimization topic. But it could be that those who are Amazon merchants are a more select group... and that no one wants to share any of the secrets they've learned, if they've learned any.Well I'm going to spill the beans,

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-1131909759874170892005-11-13T11:15:00.000-08:002005-11-13T11:22:39.886-08:00

Just wanted to do a short post about one of the few blogs I go back to- Matt Cutts' Gadgets, Google, and SEO. Matt works at Google, so he's an insider, and he has a sense of humor. Also, he's a real guy. Who knows who Google Guy is. And Matt's sense of humor helps me be ok with Google, who I otherwise would be ignoring right now. I like to search with them, but I'm baffled by what they've

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-1131430404756104082005-11-07T22:08:00.000-08:002005-11-22T22:28:04.396-08:00

Hey, we just wanted to sell these gloves that massage your hands by compressing them with air. We didn't want anything to do with the underbelly of the internet- we're not purveyors of pleasure products.But I accidentally used 'massage mitts'- until I searched and Google told me what "massage mitts" are used for.Nope, that's not what we're selling!

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-1131427259329337902005-11-07T21:06:00.000-08:002005-11-07T22:14:53.910-08:00

Some people, even some pay per click experts think that the way to succeed is to bid on scores of keywords in each category, or for each product. You'll have every keyword variation in every possible order, every thesaurus entry covered... perhaps 50 or more keywords per product.True, you do have to try a bunch of keywords to discover which are the best for your offerings. It takes testing to see

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-1131084083098069162005-11-03T22:00:00.000-08:002005-11-03T22:01:23.113-08:00

I've started a internet marketing forum on my main SEO/PPC website- check it out!

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-1131081470255371862005-11-03T21:07:00.000-08:002005-11-03T21:17:50.290-08:00

We've had an interesting development on one of our shopping sites- we had a look and feel redesign that took effect 10/28. I thought it looked better... except for huge Mr. hairy leg tennis guy on the front page. But lo and behold, we discover conversion rates have dropped precipitously since the new redesign. How much of a drop? 50%. Yikes!Just shows to go ya that everything should be done

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-1130987849074667662005-11-02T19:13:00.000-08:002005-11-02T19:35:50.460-08:00

Sometimes you have to see the mistakes that newbies are making to understand how much you know, and how much your help is needed.A friend of mine runs a web design company, and had a client who he'd designed a site for... typically, the web design guy doesn't know a heck of a lot about getting traffic (though he's learned a lot!), and his client had tried to start his own AdWords campaign to get

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-1130958835855726112005-11-02T11:07:00.000-08:002005-11-02T18:40:43.446-08:00

My main internet marketing job requires the two websites we promote (just like your website) to accept visitors from search engines and pay per click engines.You just expect that anyone who types in your website address, or clicks on a link to it, is getting in quickly.Recently, however, AdWords has been giving me some grief about URLs not being working pages, despite their being perfectly

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-1130624470357214992005-10-29T15:14:00.000-07:002005-11-17T20:27:38.040-08:00

The difference made by little things amazes me.I was reviewing keywords and ads, to thin out the non-performers, and ran across two ads that looked exactly the same. Why would I have done that, I wondered. Then I realized: one of them had a colon before the price, and the other didn't. Here they are:FDA-Approved Handheld LightTherapy for Pain, on Sale $129.99FDA-Approved Handheld LightTherapy for

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-1129933033374664192005-10-21T15:07:00.000-07:002005-10-21T17:21:21.646-07:00

Of course, I do web design myself, but I've only done it a few times for pay. Mainly I do it to promote my own stuff- or to get a message across.But I have worked with an Arizona web design company called EChazen.com, and working with the lead guy there, Jason, was a pleasure. (Keep reading for a secret discount code that'll get you a special price on web services at EChazen!)Jason helps business

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.comtag:blogger.com,1999:blog-10024236.post-1128983450370406322005-10-10T15:29:00.000-07:002005-10-10T15:30:50.396-07:00

What is the Google Sandbox?It’s the mysterious, possibly non-existent web purgatory where millions of sites languish without rankings, visibility, or traffic.How Do You Know if You’re Stuck in the Sandbox?Here’s a rough set of criteria for you.Your site is indexed and appears with the proper title, snippet, and url (www, or no www whichever you picked) – type site:www.yoursite.com into Google to

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1125519685074211012005-08-31T13:17:00.000-07:002005-08-31T13:29:52.170-07:00

As I was working through optimizing a health shopping site, I found the two phrases that perfectly exemplify prospects who are looking for information versus read to make a buying decision.I'm going to go out on a limb a bit, and create a theory- but the facts support me here, and we'll see if they bear it out in the future.The phrases are wrist splint wrist splints You might not expect much

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1125422929419373892005-08-30T10:22:00.000-07:002005-08-30T11:01:21.086-07:00

It really took about two and a half weeks to get my first shopping website's data feed accepted by froogle.It's frustrating because there's not a lot of specific help- they tell you to go to their related groupand discuss, which means hopefully someone who trial-and-errored their way to success will tell you how. Actually, I just visited the group again, and there's a lot more activity now than

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1124992117380514612005-08-25T10:44:00.000-07:002005-08-25T11:14:55.966-07:00

Well, I've taken the leap- jumped into RSS, finally. You know, I'm getting up there in years, now... 32 years old, and I've been online with HTML and javascript for 13 years, so I wasn't too excited to get into a new channel/technology.I dragged my feet with blogs, too.But as an SEO guy - or, let's say, since SEO is a bad word to some people, a guy with things to say who wants people to hear them

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com0tag:blogger.com,1999:blog-10024236.post-1124925633056569852005-08-24T16:19:00.000-07:002005-08-24T16:20:33.066-07:00

look at these search results: http://www.google.com/search?hl=en&lr=&q=pulled+hamstring it pulled Virtual Therapist - SubscriptionTight Hamstrings - ultrasound - contusionMore results from www.sportsinjuryclinic.net »from that pagenot sure where it got the subscription part, but it pulled 2 of the others from the last 2 links on the page "similar/related links", and not sure why it pulled the

adminhttp://www.blogger.com/profile/15881872122245895693noreply@blogger.com4