I wrote it because I was trying to extract the principles of what I do with SEO and PPC and see how you can optimize anything.
This also came out of reading the Now Discover Your Strengths books, finding out I was a competitive maximizer (among other things), and then over time realizing I try to optimize everything in my life!
Meantime, I've nicknamed myself the AWESOMIZER. Because that sounds cooler than optimizer, which sounds a bit nerdy. Yes I'm a nerd but I like to pretend I'm cool.
