Continuing my interview series on SEM Canada speakers, I spoke to Fred Yee, CEO of ActiveConversion and FoundPages, possibly the best known SEO company in Alberta Canada.We talked about SEM, SEO, and B2B marketing.
Listen to the Fred Yee Interview mp3 here.
We covered a bunch of topics, including:
- Search marketing in the B2B space
- 2.5m businesses that could benefit from SEM, maybe 250,000 on AdWords
- Advantages of online marketing over offline marketing
- Why Microsoft would spend so much to buy Yahoo
- Search pre-qualifies prospects
- Branding vs. Niche direct marketing
- Case study: Evans Console who sells $250k consoles to NASA and FedEx
- Highly targeted products
- Long sales cycles
- Effect of interactive marketing on Yellow Pages
- The Calgary business scene, and search marketing scene
- Shifting from the part-time in-house to search marketing agency experts
- Conversion tracking for lead generation campaigns
- A more sophisticated way to track and stay in touch with long buying cycle sales prospects
- Back to Evans console case study- 18 month sales cycle
- Yellow pages
- Local search
- Canadians
- Americans
- Calgary
Fred will be speaking at SEM Canada in September.
