Web 2.0 Screwed Up My Job Title!

I was hired to direct and develop a young and growing Search Engine Marketing (SEM) department. In fact, they didn’t know what to call it. I called it the SEM Department because we do PPC and SEO, and Wikipedia says SEM includes PPC and SEO, so it must be true.

So I was the Director of Search Marketing.

And that worked out fine. It seems to be a pretty standard industry job classification. If I tell you I’m Director of Search Marketing, you should know what that means.

Enter the Meddling But Tantalizing 2.0 Services

Now we’re also moving into Online Reputation Management (ORM) and Social Media Management (SMM)/Social Media Optimization (SMO) (has anyone decided which is the right acronym yet? I see more people writing about SM management but wikipedia has SM optimization and SM marketing, not SM management) for our clients and I’m the main guy with the expertise on that too.

So now my department does SEO, PPC, ORM, and SMM. Is there any rubric that comprises all four of these?

How about Search Marketing & PR? ORM and SMM have significant PR components.

So what am I?

• Director of Department 2.0?
• Director of Acronymonominous Services?
• CIO?
  

I can’t promote myself to the C-level without approval, I don’t think ;-)

Will Somebody Please Get Me a Venn Diagram!

Not to mention the fact that:

• ORM sometimes requires SEO (there are 8-9 other spots in Google's top 10 besides your website's ranking position)
  
• PPC could even be used as part of an SMM campaign (You might seed it initial participation that way if you can't find 2.0 traction in a specific niche)
  
• SMM has SEO implications (and could be used as a backlink strategy)
  

This all is going to require some serious Venn diagrams.

Maybe I should be Director of Services Sold Via Venn Diagrams.

Director of SEM/OPR?

Director of Search Marketing & Online PR sounds accurate and understandable.

I don’t really want one of those crazy 2.0 job titles, like a guy we used to have here who jokingly called himself a “Digital Alchemist.”

What did he do? We still don’t know.

Just kidding!

Your Turn

Any ideas for rubrics, department names, position names? Feel free to add them!